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COLLEGES        > > >       COLLEGE OF BUSINESS ADMINISTRATION



  •      Overview    

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

The Bachelor of Science degree in Business Administration will prepare students with the skills necessary to meet the business demands of the future. This major will provide each student with a solid business core that includes an extensive background in the functional areas of marketing, finance, as well as human resource management and development; an understanding of the business environment to include the legal,  economic, human resource, ethical, and international aspects;    technical skills in information systems and quantitative analysis; and the ability to communicate, integrate, and synthesize.

In order to meet the personal and career interests and aspirations of the growing number of students enrolled in the Business Administration program,  CBA offers four fields of specialization for its clientele to choose from -


1.  HUMAN RESOURCE DEVELOPMENT MANAGEMENT

Successful organizations today recognize that the selection, development, and retention of human resources is key to present and future success. No organization is better than or stronger than the people who constitute its staff. The Human Resource Development Management concentration prepares students for an important role in the Human Resource process of organizations of all types: manufacturing, marketing,  and service sectors.  A solid core of business courses provides students with a practical understanding of Human Resource Management in a 'real world' setting; courses in human behavior provide an understanding of people's actions and motivation in a work environment.


2.  MARKETING MANAGEMENT

In this program, students will gain the business skills necessary to thrive in the field of marketing and sales. The combination of    management and general education courses helps them apply skills in effective management, critical thinking, communications and ethical decision-making to address workplace challenges. This  program also includes critical marketing and sales courses that cover topics such as consumer behavior, integrated marketing           communications, professional selling and strategic marketing management. It focuses on understanding customer needs, developing products or services, creating and implementing marketing plans, monitoring customer responses, and projecting marketing activities for the future.


3.  FINANCIAL MANAGEMENT

The finance major emphasizes analytic, problem solving, and    computer skills which are necessary for finance and investment industry. This field of concentration prepares students for careers in corporate finance, investment and portfolio management, banking, public finance, and international finance.


4.  OPERATIONS MANAGEMENT

The Operations Management program prepares the students for the acquisition of competencies and skills needed as managers in   manufacturing and service oriented businesses. It focuses on managing the processes to produce and distribute products and services. Major overall activities often include product creation, development, production and distribution. Operations Management covers all operations within the organization and related activities including managing purchases, inventory control, quality control, storage, logistics and evaluation. A great deal of focus is on efficiency and effectiveness of processes.

Operations management often includes substantial measurement and analysis of internal processes. Ultimately, the nature of how operations management is carried out in an organization depends very much on the nature of products or services in the organization.


5. BUSINESS ECONOMICS

 



 

 
   

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